As Johnson (2010) quoted Zuckerberg, the Facebook founder, indicating that people
nowadays tend to share themselves on the Internet, and privacy had to be
evolved. Johnson (2010) argued that when Facebook decided to redefine the
meaning of privacy, it changed the original goal of establishing a social network
between the Ivy league, and also the function of building an “open” and “transparent”
world.
Also, the
author mentioned the launching of the “contentious
advertising system”, which allowed advertisers to
track Facebook users to search and collect potential buyers. Although this
system made Facebook lose a large amount of money in its lawsuit, the business
behind the system might bring more than people can imagine.
Emphasizing
that Facebook had revealed more and more functions for the public, it was not
surprising to see some naïve users happened to do embarrassing things, only
because they thought they launched information in private, which is actually
reaching to the public.
Johnson
(2010) claimed that the attitude of privacy in young people could be
misunderstood. The sharing of young people doesn’t mean that they do care about
strangers invading their private. Instead, they tend to share themselves on the
Internet because they think they could have their own space without disturbance,
especially when teenagers do not feel the secure of privacy in their rooms due
to their parents. And Facebook offered this illusion. When they think that they
create a private social circle and put everything on Facebook, they are
actually exposing themselves to the craving advertising company.
The
success of Facebook is established on users trust and reliance. When it starts
to transform or even sell out user’s information to advertisement, only
explaining that they are following world’s trend and breaking social norms, it
cheats on the users and also betrays the original trust at first. Some online
users even say that all we need is a new social network to embrace rather than
exposing ourselves nakedly to others.
Source:
Johnson, B. (2010). Privacy
no longer a social norm, says Facebook founder. Retrieved from
http://www.theguardian.com/technology/2010/jan/11/facebook-privacy
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