Final Transcription 2014/1/9 Alice
A: Hello everyone. Thank you for your
patience and we are the last group. And our topic today is “Should Facebook
take full responsibility for the privacy?” And I am Alice
K: I am Kevin
K: Well, for our presentation, let’s start
a game with a sort drama.
A: And our drama topic is “do you want to
be tagged in Facebook?
A: Okay, I want to tell you a secret, that…
I am going to see some, someone tomorrow. And he is this handsome guy. And we
have been chatted for about two months. So I am going to see him. So do you
think I should check his Facebook profile and these photos? Do you think? (Yes)
I also think so.
A: oh! I don’t know what this is going to
tell. Is it… the french fries is tasty, or the French fries is sexy? I don’t
know… (laughter) okay.
A: Oh! Maybe I just… need to think twice,
or…something. Uhm… I am so disappointed. And…
K: and then is tomorrow. I am here to meet
my internet friend. Oh! It’s Alice Alice
A: Sorry Kevin. You know I see your photos
on Facebook, and I think we… um we just need to be friends.
K: OH, oh my god! Well, I think I have to
rescan the relationship between our privacy and Facebook. And that’s what we
are going to talk about today.
A: Yes!
K: Ok, for our context, we will devided
into a four aspect. The first part is the term. We are going to redefine the
term, how do we really think about privacy. And here’s the two side. One is the
positive approve side about… we will talk…we will use an interview with
Zuckerburg. And actually there should be a z-u-c. ya! Um…and then we will also
include so negative opposition toward the founder of Facebook, Zuckerburg.
A: the second part we are going to talk
about is, how privacy influence and interact with individuality. So we are
going to argue at two different sides. Kevin will talk about the individuality
is based on self- satisfaction. And for me, I think, privacy is… the leaking
privacy can actually harm us.
K: And for our four aspect, we are going to
talk about how commerce work with the privacy on Facebook. For me, I am going
to talk about the commercial value of privacy collection, and Alice
A: And the last part we are going to
discuss the future of privacy… of privacy on Facebook. For me, I think Facebook
should offer more optional settings. And for Kevin, he thinks Facebook will
become more and more open.
K: Ok, here is our first aspect.
Definition, the term privacy. How we really regard the term, privacy. Um…let’s
take a look at the interview in 2010. The Zuckerburg, the Zuckerburg, the
founder of Facebook once said: “privacy is no longer a social norm.” so I would
like to ask all of you, do you really approve his idea. If you approve, please
raise your hand.
A: do you think use…
K: what do you say… what do you say the
sentence is right for us?
Emma: um I think you should… you should
talk the social… what is the definition about the social norm.
K: um… because um, during the interview.
Sorry for we can’t find the video clip. We don’t know why, it doesn’t exit on
YouTube. In fact, the Zuckerburg during the interview because the internet(?)
ask him that for many they argue, say that the Facebook harm the users’
privacy. So here is his comment. He thinks was no longer a social norm and what
he do is just a… walk with a tide. Um,,, what are norm may evolve into.. ok?
Um… perhaps we should move on. Um… I think is the chair broken. Ok, now come
back. So I think maybe we should just start with our presentation first and
after our presentation we can ask for your opinions. OK, get back to it. And
what Zuckerburg has said soon arouse a lot of discussion on he social media and
also on the Internet. For some of the people, just like me, we stand for
positive approval. We do think privacy norms do change. For today’s norm do not
fit tomorrow’s definition. For example, at about 70 years ago we can’t accept
bikini as a way to show women’s figure. And here’s another real place in blog
market in Taiwan
A: ok, and for me, as Kevin what Zuckerburg
just said, I hold an opposition opinion for two points. And the privacy norm is
like how people consider privacy nowadays. So my first point is “privacy norm
doesn’t change” Sorry Kevin.
K: Oh that’s fine
A: and I want to especially points out
young people because young people is the main customers for Facebook. The
misunderstanding of young person because the sharing of them doesn’t mean they
do not care about privacy. And in fact, they actually think they try to share
themselves on the Internet because they think they could have their own space
without disturbance. Especially the teenagers, they don’t have the secure of
privacy due to their parents. And Facebook offer this kind of illusions. So we
really misunderstanding these young people. So it’s like this picture. The
young people they really need help and they are desperately need for privacy.
And we just give them the soap, right? Um do you need soap? No I want help.
And my second point is when Facebook
decides to expose more privacy to the public, and they still try to find
excuse. It’s like they are betraying their user’s trust. And the evidence is
the recent launch of the controversial advertising system. This system is about
the advertisers to track Facebook users in order to search and collect the
potential buyers.
A: ok, our, our next topic talks about the
relationship between the individuality and privacy.
A: So privacy is like two side of one coin.
And it has a positive side of satisfaction and negative side with leaking. Here
I want to introduce you how privacy may interfere our individuality. And
actually on Facebook, privacy is more severe than you think. And to point out
this subtitle, I especially want to tell people that think if you think, if you
think one shouldn’t put information on Facebook if they do care about privacy,
right? Some people may think this. So here I want to show you an experiment.
And you can explain that you can actually expose you privacy ever since you
have a Facebook account. (video)
A: yes, and here, this is an experiment
from professor. And it shows that strangers can actually use some technology
to… to collect your personal photos and even get to your personal ID.
A: So…so this is how leaking privacy may
harm us. And as a result, I think Facebook may… sometimes Facebook may make us
become more open-minded and share… share with our life. But I want to say that
open and transparent doesn’t mean you have to be naked to the public. And I
believe each person will want some… will want privacy in some degrees. So to
end my point, I want to say that less privacy is equals to less freedom.
K: However…oops sorry. However sharing
privacy is based on our satisfaction. For example the psychology satisfaction.
We somehow get desire to pry and be pride in privacy. Why? And here is the
Freud explanation. Freud said: “it is our nature to pry others’ privacy. It
arouses from childhood and we all want to the watch how others make their
living. In order to answer the physic
question, where are we come from? And there is another real case in US
newspaper industry back to 19 century. In early 19century, the US newspaper
serves just like a (?) is quite boring, and it has nothing to do with the
entertainment. However, after a series of newspaper, such as the “solar”, the
“penis” join the market. Newspaper become a part of the ordinary people they
like. Why? This style of newspaper fill more about scandals such as the marital
affair and a lot of privacy of celebrities. We love to pry on other’s private
information. And there is a record can explain this phenomena. The ten times
rise from 1808 to 1852 really show how we love to peak on other’s privacy. And
here is the copy of the “solar” in Europe. It is a copy of maybe near 19
century.
K: Also, the share in private information
also bring good outcome in social interaction. For most people, close
connection with friends can be represented by sharing more. Maybe you like to
tell your friends what to eat today, where you go today, what happen today. And
it also represent trust to their friends. Also, we enjoy fans as we were the
big superstar and tell other’s about our stories, pictures and any other
private information. By sharing our private information, we gain our fame and
peer trust. And that’s the important part in our puberty. As a consequence, we
can see most of the Facebook’s job has, what they has done mostly is just for
our desire. The third one we would like to discuss the relationship between
commercials and Facebook. How do privacy function in the business. At first we
have to know the fact that Facebook mainly profit from its users’ privacy data,
and for this part, we will discuss it later in detail. And for the fact, it
brings out the two effects. The first one is that the commercial value of
Facebook privacy collection. And it’s actually very profitable for Facebook.
And however it also have the disadvantage effect for Facebook might misuses
privacy during collection.
K: To understand how Facebook function, we
have to know how it works, what the strcure is? And we all know Facebook is a
very popular website for more than three or four years. But how do they gain
popularity? They gain popularity on the base on our trust. How do they do to
our trust form customers? First, no propaganda. We all know when you use
Facebook there won’t be propagandas jump out. And for most of the service on
Facebook are charged free. You don’t have to pay any for your Facebook usage.
But after all, Facebook is not a charity. They still have to make money. How do
they make money? The answer is from our privacy data. In fact, privacy is the
gold mine for cyber generations.
K: our privacy information ganging from
preference, social network, personality and taste are useful and precious for
advertising company. Facebook sells these data to ad company. And then after
the advertising company analyze these data, they sell the record back to the
company who wants these record. For many big cooperation for example, apple or
Samsung or google. Um… I should said Samsung. Samsung is the Taiwanese use. Ok,
that’s not the point! The statistic data is used for the big cooperation to develop
their market strategy. They can quickly understand what their target customer’s
really need, and also how to promote their product to their customers. Before
Facebook, we can only acquire these data to the questionnaire. However the
questionnaire reability and efficiency somehow compromise the efficiency. The
of Facebook face the proper right. It comes to the customers with relatively
indirect and tender approach, which makes it a very successful method. Facebook
has save the way out of money and time to…to introduce the accurate product to
the market.
A: so Kevin actually talk about the large
profit of privacy. I think depends on the fact Facebook profits from our
privacy. Facebook use the wrong method and it re…reverse to harm the users.
From, at first, it comes from the coarse Facebook display for users, next it
misapprehend in privacy settings, which this part we will talk about it later.
And later, this part will cause user’s anxiety.
A: so the second part is why Facebook did
wrong. And I want to talk about how poor and inconvenient these settings is.
According to a research, up to 6… up to 36% of information share with default
privacy settings, and after they adjust their privacy settings, they are still
37% doesn’t match the user’s expectation. So this indicates that even some
people aware about their privacy settings, they don’t have… um they don’t have
enough entrance to manage and even protect their privacy.
A: and another basic problem is that “is it
correct to collect our privacy?” I mean it is that you left schools… scores in
your school, and like you may left medical record in hospital. But it didn’t
mean you allow others to collect them and reveal your un…and you don’t want
people to reveal this part of you. I mean can you imagine that one day the
advertiser understand you more that your best friend or something? It may
happen some days. So I think, before Facebook collecting these, they may, they
should have asked our permission first. And let us know how they want to do
with our privacy.
K: so after the long presentation, so
Alice, what do you think about the future that might would be for the Facebook.
A: OK, good question, Kevin. I think the
possible future for Facebook is it will become more complicated and more
difficult reach the balance. And here I want to give some suggestions to
Facebook. It is about the optional settings, such as the “do not disturb
system”.
A : so why should Facebook offer optional
settings. Here’s the reason, because not everyone wants the same level of
privacy. So an easy settings, easy to control may help Facebook to control
privacy problems. And I want to emphasize that as long as there are still
people, they don’t feel comfortable about sharing themselves, Facebook should
respect and make optional settings for them.
K: However, on the other hand, Facebook in
the future will be more open. In the future, privacy will still play the crux
in the whole industry.
K: For privacy itself, it is hybrid. It
provide both incentive, support simultaneously. For incentive side, what
Facebook will do is to attract customers. It is their utmost goal. Sharing more
means more profit to get. On this spot, the barrier such as the misconception
aroused from the limitation of typed words and stiff interface are the annoying
cost which needs to be eliminated. Moreover although the Facebook is charge-
free. As a consequence, there will be more new function and service to overcome
these plights. Besides, We somehow still have to pay for accessibility. I
believe most of you use your I Phone or Samsung… Uh… I should say Samsung,
wrong pronunciation, ha ha. Ok. The price of cell phone is annoying. And we
also have to pay for internet and any other accessibility cost. These high cost
somehow discourage us from using more. As a result, in the future, the
expenditure for accessibility will drop.
K: Then, there is another new question. For
new services and technologies as well as cost down, they all need money. But
how’s the money come? And that’s the support part. The money earned from less
barriers now will benefit the further development. It is a profitable
investment for Facebook. Firstly, there will soon be more new technology and
service on the Facebook. For maybe one day, to put it more aggressively, your
Facebook may be touchable and smellable. Also, moreover, in the future 3C
products will no longer the protagonists but the useful tool to access our
account. Their price and other accessibility price will drop. That’s another
practical benefit we can got from Facebook.
K: For the consequence, our conclusion. We
all agree the privacy will be the most important part for Facebook. Facebook
will definitely exploit to its utmost. Privacy is the goldmine for cyber
generation.
On the other hand, Facebook will and should
develop more optional and exclusive setting. After all privacy can bring
satisfaction. It can also bring destruction to individuality as well as firms.
Facebook should really take good care of it.
Q&A
Question 1: Is that your, you’re the point
of…. Uh? Your summary… uh… ah… Oh, I want to ask you because I think your
theory is more like a they’re thinking about upper class? What is that. Because
of…
Kevin: You mean the upper class and…
Question 1: Yeah, yeah. The triangle? The
picture. Because you agree with the open privacy. And you’re more seems to be
close to the complete more into the privacy? It seems to have you… you actually
have the stronger power than the person to protect their privacy.
Kevin: Uh… actually, I think umm… I think
that it is not what I really mean. Because what I point out for the future, I
just point out what the Facebook company, what they respond to, what they will
do in the future. Um… but I also mention that they still have to respect
customers. Because for privacy, the privacy is a controversial thing, because
it is actually profitable as you can see on these data and pictures. They’re
actually… They have already utilized these things as their goldmine. But
privacy can also very harmful for as Alice had pointed out. So our idea is that
uh… Facebook, for sure, they will, there will be more information share since
it is profitable. Actually there is another psychological purpose for proof and
also other social interaction proof proves that in our subtext we somehow
desire to share our information. But, Facebook really, still has to respect
customers because not every customers has the same norm about privacy. Yeah, if
they have all the customers in very open- ended privacy setting. It may offense
some customers. And it can be very dangerous. Is that answer your question?
Question 2: Um… Would you want to say to
people, we are here. If we don’t hand out our information of privacy.
Alice: Do you mean should I tell them don’t
use Facebook with care about this?
Question 2: No,no… cause you think Facebook
should have more uh… more privacy, more option for security. Because someone
doesn’t want their privacy on the internet. They don’t like it. It is not
anything for fun. So, what do you say for it?
Alice: Um… so I present that video. It is
talk about, sometimes you think I put this. I put one photo on the internet it
doesn’t matter. But, it actually can know many things, like your personal ID.
There are some specific, methods or technology. So sometimes when you tagging
photos or something. It is more severe than its meaning. Yes.
Question 3: You say of the free of charge.
Uh… the price of using Facebook is that your privacy?
Kevin: Uh… Yes, Unfortunately yes. And also
some relevant cost such as you have to pay for your 3G internet. When you use
your cellphone to surf your Facebook, you also have to pay for your cellphone
itself and also the internet fee. Yeah. For Facebook company itself, the profit
is on the users… bla… private data, private data.
Question 3: Do you think it is a fair
exchange, free service for your privacy?
Kevin: Well, umm… it depends. But for the
value of economical principle. Probably, Yes. You somehow have to pay for what
you got.
Question4: Can I ask that companies pay
money to buy users’ privacy. And I don’t how they’re going to use them. To make
profit?
Kevin: Umm… For example, I will take a very
simple example from Facebook. For example, you will see some question on the
Facebook. For example they will ask, would you like this movie? Yeah and you
may respond in your point one, two, three, four, five, right? One is dislike
and five is you very like it. Then, they can know how much do you respond to their
products. It is a very simple example. And there are other examples, for
example, maybe the interface of the Facebook has some psychology meaning. It
leads customers to answer some questions. It just like an implicit questionnaire.
It can know how you act to the specific stuff. And they will use these data to
their market strategy.
Question 4: So it just like a questionnaire?
They earn money from knowing what we like and we dislike?
Alice & Kevin: Yeah, just like that.
Alice: it also. There are some potential
problem like, some experts predict that in the future maybe advertisers sell information
to the producers. And producers can predict what you want to buy. And then, in
some says, you can say that, even you don’t want to buy… Uh… It can influence
the behavior of buyers
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