Alice: 12月 2013

2013年12月25日星期三

Transcription 2 (2013/12/19)

Hello everyone, I am Alice (and I am Kevin). And our topic today is should Facebook take responsibility of privacy? And my topic is “the possible future and suggestions for Facebook” To begin with, I want you guys think of this question: what levels of privacy will we have in the future? Nowadays, many people have smartphones, and some of them use to identify their location. Such functions help us in many ways, such as finding the nearest restaurant. But it also higher the risk of privacy. Considering about the growth of technology, sooner or later, you might have smart watch…smart watch or smart car or smart blah blah blah, which will definitely make the privacy problem become more complicated. Also, Facebook will face the dilemma between advertiser and customer’s privacy. Facebook needs to please advertiser because 84% of revenue comes from them. The…Facebook also don’t want to lose us, who can embrace another social website just in a few clicks. As a result, the balance will be harder and harder to reach in the future.

So what should Facebook do? There’s a principle Facebook can keep in mind. That is “not everyone will want the same level of privacy” For example, some may not like to be tag in their photos, while for others, they will feel ok. Or they even welcome their friends to help them to promote themselves and share with their friends. At the same time, we all know personal data can have many potential positive uses. It can offer customized service to make our live more convenient. So if optional and easy-settings could offer, Facebook could be more acceptable to those who need privacy.

Another suggestion for Facebook is to offer the “Do not disturb system” this system has been used by many major browsers such as Google and Firefox. To this system, it allows the users to decide whether you accept website to provide online tracking. This system can effectively provide online security, but on the other hand, it would be a smash to the advertisements severely.

In conclusion, some day we might change our thoughts toward privacy and embrace personal services. But as long as there are still people, who feel uncomfortable to share themselves, Facebook should respect, and offer personal settings such as the “Do not disturb system”. The privacy problem for Facebook will only become more complicated in the future. And how to deal with this sensitive question wisely gives Facebook a severe test. Let’s welcome Kevin.

Revise Annotation 4: The possible future and suggestions for privacy on Facebook

What kind of online privacy will we have in the future?

The possible future for privacy on Facebook can be concluded to one word: complicated－not only is it difficult in reaching balance, but also problematic in dealing with the varieties of technologies. As more and more people recognize the privacy problem, Facebook has already noticed and tried to find ways to content their customers. However, not only Facebook, but also Google and other social networks have faced the dilemma between advertisers and customer’s privacy. According to the statistics, Facebook makes more than 84% in revenue by online advertising (Kelly, 2013.) They are mostly lived by selling information to advertisers. But it doesn’t mean that the users can’t fight back. Facebook definitely don’t want to lose their users, and they also understand that users can stop using it and embrace new websites just in a few clicks. Besides, with the rapid growth of technology, privacy problems will only become more complex. From the small sensors that can track your location to smart cars which are not yet common place, the more we attach to the Internet, the more we expose ourselves to the public. “Privacy is increasingly becoming a feature,” said Brendon Lynch, Microsoft's chief privacy officer (Kelly, 2013.) In short, the balance between privacy and profits will only become more and more difficult to reach.

However, the author suggests a core idea that “not everyone will want the same levels of privacy”. Facebook can make user’s privacy optional with higher transparency. According to the author’s example, “personal data such as location have many potentially positive uses, such as food recommendations, social apps and dating services.” Balancing privacy and customized service may become possible when the settings are optional and easy-to-check. Another way Facebook can use is the “Do Not Disturb” system, which has been adopted by all major browsers such as Google and Firefox. This system allows users to choose whether they accept the websites to provide online tracking. Some describe this system as a nuclear bomb in advertising (Kelly, 2013.) while others consider it as a good way to protect their privacy. Moreover, privacy settings on Facebook should be more active to the customers. For example, when a new account is introduced into Facebook, the website should actively illustrate how Facebook works on their personal data. And Facebook can integrate private information only if the user agrees to receive personal services.

Source:

Kelly, H. (2013, March 1). Figuring out the future of online privacy. CNN, Retrieved from http://edition.cnn.com/2013/02/28/tech/web/online-privacy-policies/. - See more at: http://reffor.us/index.php#sthash.bL3dxdkE.dpuf

Revise Annotation 3: Does Facebook try to protect user’s privacy? The inefficient settings and ethical problems

With the waking conscious of individualism, people nowadays don’t just enjoy the convenience Facebook bring, but also gradually recognize their privacy. That is to say, we have the right to make life more convenient with Facebook, but we also have the conscious to look after our privacy. To support with this idea, let’s take a look at Facebook’s privacy policy, which is smart enough to follow the world trend. From time to time, Facebook has changed and enlarged its privacy policy up to 5000 words. But the problem is that no one will spend time carefully examining every step of their privacy settings. Some users complain: “the new policy is bewildering and the new opt-out settings is too time-consuming to figure out and use” (Bilton, 2010). Research also finds out that up to 36% of information share with default privacy settings, and only 37% matches to users expectation (Liu, Krishnamurthy, Gummadi & Mislove, 2010.) Although some are aware of their privacy, they are not allowed to have enough ways to manage or even protect.

To analyze why such a great company can’t figure out efficient ways to protect privacy, let’s look back to the source of iis profitable business river. It’s obvious that Facebook is not a charity, and they need to gain money from its users. So how do Facebook profit? According to the article (Johnson 2009), Facebook not only provides precise advertisements to users, but also creates virtual gifts or properties to catch people’s attention. Although Facebook claims that they only offer anonymous personal data to advertising company, no one can be certain what would be the next trade between Facebook and advertisements.

Also, as we put information on the Internet to share with friends, do we really want these trivial dates be collected? In the research paper of professor Qi, “we might offer personal information voluntarily to several separated data base. For example, we leave scores in schools and medical records in hospital. But it doesn’t mean that we allow others to collect them and further reveal our undiscovered side.” So is it right for Facebook to memorize our behaviors and collect every click we make? The answer is definitely wrong.

Just like what professor Qi mentions: “Privacy is not a new issue. However, due to the growth of information technology, it appears with different kinds of formation in all levels, which is more severe and urgent to focus on.” Facebook unpacks a gift for people: a new platform for social. But in another aspect it could be poison with a sugar coat, making most of the people vulnerable when they choose to embrace the world naively.

Resources:

1. Bilton, N. (2010, May 12). Price of Facebook Privacy? Start Clicking. Retrieved November 29,2013, from http://www.nytimes.com/2010/05/13/technology/personaltech/13bas ics.html?_r=0

2. Johnson, B. (2009). How exactly is Facebook making money?. Retrieved November 29,2013, from http://www.theguardian.com/technology/blog/2009/sep/16/facebook-money
3. Liu, Y., Gummadi, K. P., Krishnamurthy, B., & Mislove, A. (2009). Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Retrieved November 29,2013, from http://dl.acm.org/citation.cfm?id=2068823
4. Qi, G. (2011). The ethic issue in information age. Retrieved November 29,2013, from http://www.ncu.edu.tw/~phi/NRAE/newsletter/no5/04.html

2013年12月17日星期二

Annotation 4:The possible future and suggestion for privacy on Facebook

What kind of online privacy will we have in the future?

As more and more people recognize the privacy problem, Facebook has already noticed and tried to find ways to content their customers. However, not only Facebook, but also Google and other social networks have faced the dilemma between advertisers and customer’s privacy. According to the statistics, Facebook made more than 84% in revenue by online advertising (Kelly, 2013.) They are mostly lived by selling information and advertisements. But it doesn’t mean that the users can’t fight back. Facebook definitely don’t want to lose their users, and they also understand that users can stop using it and embrace new websites just in a few clicks. Also, with the rapid growth of technology, privacy problems will only become more complex. From the small sensors that can track your location to smart cars which are not yet common place, the more we attach to the Internet, the more we expose ourselves to the public. “Privacy is increasingly becoming a feature,” said Brendon Lynch, Microsoft's chief privacy officer (Kelly, 2013.) In short, the balance between privacy and profits will only become more and more difficult to reach.

However, the author suggests an idea that “not everyone will want the same levels of privacy”. Facebook can make user’s privacy optional with higher transparency. According to the author’s example, “personal data such as location have many potentially positive uses, such as food recommendations, social apps and dating services.” Balancing privacy and customized service may become possible when the settings are optional and easy-to-check.

Another way Facebook can use is the “Do Not Disturb” system, which has been adopted by all major browsers such as Google and Firefox. This system allows users to choose whether they accept the websites provide online tracking. Some describe this system as a nuclear bomb in advertising, (Kelly, 2013) while others consider it as a good way to protect their privacy.

We might change our thoughts and tend to put more information on the Internet someday in exchange for customized servings. However, as long as people feel uncomfortable about sharing themselves, Facebook should respect and offer more options for them. Moreover, privacy settings should be more active to the customers. For example, when a new account is introduced into Facebook, the website should actively illustrate how Facebook works on their personal data. And Facebook can integrate private information only if the user agrees to receive personal services.

Source:

2013年12月2日星期一

Annotation 3: Privacy protecting? The inefficient settings and ethical problems

To discuss Facebook’s privacy issue, my annotation 3 will develop into two parts. First, I will talk about the inefficient privacy settings, and then analyze how Facebook makes profit from its users, which leads to the conclusion between technology and ethic.

Nowadays when we need to contact with someone, Facebook is one of the options for most of the people. As one of the biggest OSNs (Online Social Network), Facebook has tied individuals and placed them on to a communicating platform. However, we should also notice the waking conscious of individualism, suggesting that people gradually recognize their privacy. That is to say, we have the right to make life more convenience with Facebook, but we also have the conscious to look after our privacy. To support with this idea, let’s take a look at Facebook’s privacy policy, which is smart enough to follow the world trend. From time to time, Facebook has changed and enlarge its privacy policy up to 5000 words. But the problem is that no one will spend time carefully examining every steps of their privacy settings. Some users complain: “the new policy is bewildering and the new opt-out settings is too time-consuming to figure out and use”(Bilton, 2010).

Research also finds out that up to 36% of information share with default privacy settings, and only 37% matches to users expectation (Liu, Krishnamurthy, Gummadi & Mislove, 2010.) Although some are aware of their privacy, they are not allow to have enough ways to manage and even protect.

To analyze why such a great company can’t figure out efficient ways to protect privacy, let’s look back to the source of this profitable business river. It’s obvious that Facebook is not a charity, and they need to gain money from its users. So how do Facebook profit? According to the article (Johnson 2009), Facebook not only provides precise advertisements to users, but also creates virtual gifts or properties to catch people’s attention. Although Facebook claim that they only offer anonymous personal data to advertising company, one can never certain what would be the next trade between Facebook and advertisements.

Also, we put information on the Internet to share with friends. But do we really want these trivial dates be collected? In the research paper of professor Qi, “we might offer personal information voluntarily to several separated data base. For example, we leave scores in schools and medical records in hospital. But it doesn’t mean we allow others to collect them and further reveal our undiscovered side.” So is it right for Facebook to memorize our behaviors and collect every click we made? The answer might be wrong.