What kind of online
privacy will we have in the future?
The possible future for
privacy on Facebook can be concluded to one word: complicated－not only is it
difficult in reaching balance, but also problematic in dealing with the varieties
of technologies. As more and more people recognize the privacy problem,
Facebook has already noticed and tried to find ways to content their customers.
However, not only Facebook, but also Google and other social
networks have faced the dilemma between advertisers and customer’s
privacy. According to the statistics, Facebook makes more than 84% in revenue
by online advertising (Kelly, 2013.) They are mostly lived by selling
information to advertisers. But it doesn’t mean that the users can’t fight
back. Facebook definitely don’t want to lose their users, and they also
understand that users can stop using it and embrace new websites just in a few
clicks. Besides, with the rapid growth of technology, privacy problems will
only become more complex. From the small sensors that can track your location
to smart cars which are not yet common place, the more we attach to the
Internet, the more we expose ourselves to the public. “Privacy is increasingly
becoming a feature,” said Brendon Lynch, Microsoft's chief privacy officer (Kelly,
2013.) In short, the balance between privacy and profits will only
become more and more difficult to reach.
However, the author suggests
a core idea that “not everyone will want the same levels of privacy”. Facebook
can make user’s privacy optional with higher transparency. According to the
author’s example, “personal data such as location have many
potentially positive uses, such as food recommendations, social
apps and dating services.” Balancing privacy and customized
service may become possible when the settings are optional and
easy-to-check. Another way Facebook can use is the “Do Not Disturb”
system, which has been adopted by all major browsers such as Google and Firefox.
This system allows users to choose whether they accept the websites to provide
online tracking. Some describe this system as a nuclear bomb in
advertising (Kelly, 2013.) while others consider it as a good way to protect their
privacy. Moreover, privacy settings on Facebook should be more active to the
customers. For example, when a new account is introduced into Facebook, the
website should actively illustrate how Facebook works on their personal data.
And Facebook can integrate private information only if the user
agrees to receive personal services.
We might change our
thoughts and tend to put more information on the Internet someday in exchange
for customized servings. However, as long as people feel uncomfortable about
sharing themselves, Facebook should respect and offer more options for them.
Source:
Kelly, H. (2013, March 1). Figuring out the future of online
privacy. CNN, Retrieved from
http://edition.cnn.com/2013/02/28/tech/web/online-privacy-policies/. - See more
at: http://reffor.us/index.php#sthash.bL3dxdkE.dpuf
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